Unlimited Electricity – Is it Too Good to be True ?

Back in 2017  a new competitor launched in the household energy market in Ireland  – a Canadian company called Just Energy.

Just Energy Ireland had an electricity tariff called Unlimited. Now we all know how the word “unlimited” has been abused in the past by some broadband and phone companies. Unlimited offers can sometimes come with terms and conditions or fair usage policies that results in caps.

The JustEnergy.ie website said that you can ” Fix your bill for 12 months, no matter how much you use.”  Sounds too good to be true, doesn’t it ?

Well – they are no longer operating in the residential market in  Ireland – so maybe it wasn’t as popular as they hoped. !

Just Energy shut down the residential side of their business in late 2019. All  their customers were transferred to Flogas

How did the Unlimited Tariff work?
Before you can sign up to the Just Energy Unlimited electricity tariff – you have to tell them your current annual usage and  possibly provide your old bills to back this up.  Then – based on your previous annual usage – they will give you a set price for the next year.

If your confirmed annual consumption is over 1,800 kWh for Electricity above the total annual consumption entered during the quoting process;  Just Energy reserve the right to contact you and agree a revised tier and pricing or a new product with you.”

The Just Energy  “Unlimited” plan for average usage (4200 kwh) worked out as an annual bill of €1167 in Jan 2019

This was  €360 more expensive than switching to Energia ( €807) In Jan 2019 .

See Current Cheapest Electricity  Prices Here

Overall -the unlimited plan was not a good idea:

  • For most people it cost more than the cheaper deals available , even if you do increase usage substantially (over 40%)
  • Also – is it really such a good thing to be encouraging consumers to use more electricity at a time when we are generally being urged to cut our energy use ?
  • One final disadvantage is that if you reduce your usage , you will not benefit from lower bills on the unlimited plan.

If you want to check prices from other Electricity providers you can see our latest information on Best deals on Electricity here.