Tesco Ireland introduced lower pricing in some of it’s border stores earlier this year  – under the ChangeforGood initiative.  You can see more details at Changeforgood.ie
It was introduced to try and combat the loss of shoppers going over to Northern Ireland .  Tesco  say that more than 12,000 prices have been  reduced by an average of 22% . These lower prices and new products (many UK produced) are being rolled out in all Tesco’s Irish shops – and the new pricing should be in all shops by the end of August 2009. Some Irish producers are not happy that some products have been given less shelf space – but as they have shown by shopping over the border – many Irish consumers are more interested in lower prices than  patriotism.
Of course – online shoppers all over Ireland can take advantage of these Tesco price cuts now by shopping online at Tesco Ireland.

Tesco will deliver to all addresses in County Dublin, County Wicklow, County Kildare , County Meath and County Louth.
Home delivery is also also possible if you live within 20 miles of Limerick, Ennis, Galway, Cork  Carlow, Castlebar, Tralee , Waterford , Killarney. About 79% of the population is covered by Tesco online shopping.